Syllabus - Modified Scheme of Study

Managerial Level-1


(M2)ENTERPRISE MANAGEMENT

PART - A WEIGHTAGE 35%
Operations Management
1 Operations management and its importance for Management Accounting
• Definition
• Mintzberg 's Effective Organization
• Strategic Importance
2 Types of Production
• Job Method
• Batch Method
• Flow Method
3 Plant Maintenance
• Plant Maintenance Process
4 Production Planning and Control
• Material Requirements Planning (MRP) Manufacturing Resource Planning II (MRPll) Enterprise Resource Planning (ERP)
• Optimized Production Technology (OPT)
5 Productivity and Efficiency Evaluation
• Methods of Managing Operational Capacity
6 Quality Management
• The Scope of Quality Management
• Quality Management Approaches
• Total Quality Management (TOM)
• Managing Quality Using TOM
• Processes of Continuous Improvement
• Lean Production
• International Organization for Standardization
• Total Productive Maintenance (TPM)
• The TQMEX Model
• Service Quality
PART - B WEIGHTAGE 20%
Human Capital Management
7 Human Resource Management
• Human Resource Management
• Human Resource Management theories
• Employee Motivation: Remuneration
• Employee Motivation: Other Factors
• HR Management in Different Types of Organization Working Arrangements
• The HR Plan
• Ethical Behaviour
8 Human Resource Practices
• Good HR Practice
• Human Resource Development
• Appraisal
PART - C WEIGHTAGE 25%
Marketing Management
9 Marketing and Business Strategy
• The Marketing Concept
• The Marketing Environment
• Marketing and Corporate Strategy
• Marketing Strategy
10 Marketing Plans, Branding and Communications
• Marketing Action Plans
• Branding
• Marketing Communications
11 Developments in Marketing
• Consumer Behaviour
• Marketing Not-for-Profit Organizations
• Internal Marketing
• Corporate Social Responsibility and Social Marketing
PART - D WEIGHTAGE 20%
Performance Management
12 Enterprise performance management
• Control and performance measurement
• Strategic control and critical success factors
• Budgetary control systems
13 Performance measurement tools:
• Performance measures: financial and non-financial
• The balanced scorecard
• Developing a performance measurement system
• Other multidimensional measures of performance
• Performance: service departments and firms
• Performance: manufacturing
• Regulation and performance
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