Syllabus - Modified Scheme of Study

Operational Level-1


(O3) BUSINESS COMMUNICATION AND REPORT WRITING

PART - A WEIGHTAGE 35%
Fundamentals of Effective Business Communication
1. Introduction
• Role of communication
• Defining and classifying communication
• Purpose of communication
• Process of communication
• Components of communication
• Characteristics of successful communication
• Barriers to communication
2. Communication in Organization
• Communication structure
• Formal Communication network
• Informal communication network
• Importance of communication in management
3. Oral Communication
• What is oral Communication
• Principles of successful oral communication
• What is conversation control
• Two sides of effective oral communication
• Effective listening
• Non – verbal communication
4. Interpersonal Communication (IPC)
• Componential
• Developmental & Relational definitions
• Purposes of IPC
• Universals of IPC
• Axioms of IPC
• IPC barriers
5. Written Communication
• Purpose of writing • Clarity in writing
• Principles of effective writing: Seven C’s of effective communication
• Steps of writing process: The 3X3 writing process for
• Business communication: Pre writing – Writing – Revising – Specific writing‐ features – coherence – electronic writing process.
PART - B WEIGHTAGE 40%
Crafting Business Messages, Reports, Proposal and Memos
6. Business Letters
• Introduction to business letters
• Writing routine and persuasive letters
• Positive and negative messages
• Organizational plans
• Writing memos
• Circulars
7. Report Writing
• Objectives of Reports
• Kinds of business Reports
• Long reports
PART - C WEIGHTAGE 15%
Case Analysis and Presentation Skills
8. Case Method of Learning
• Understanding the case method of learning
• Different types of cases
• Overcoming the difficulties of the case method
• Reading a case properly (previewing, skimming, reading, scanning)
• Case analysis approaches
• Analyzing the case
• Do’s and Don’ts
• Case preparation
9. Presentation Skills
• What is a presentation
• Elements of presentation
• Designing a presentation
• Advanced visual support for business presentation
• Types of visual aids
PART - D WEIGHTAGE 10%
Employment and Group Communications
10. Employment Communication
• Introduction
• Writing CVs
• Group discussions
• Interview types
• Job interview
• Interview skills
• Impact of Technological Advancement on Business Communication
• Communication networks – Intranet – Internet – e mails – SMS –teleconferencing – videoconferencing
11. Group Communication
• Meetings: Planning, objectives, participants, timing, venue, lead
• Preparation of Agenda, Notice and Minutes of meetings
• Media Management: press release, press conference, media interviews
• Seminars, Workshop & Conferences
• Business etiquettes
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