Syllabus - Modified Scheme of Study

Strategic Level-2


[S6] STRATEGIC MANAGEMENT

PART - A WEIGHTAGE 15%
Strategic Management And Competitive Environment
1. Nature and Scope of Strategic Management
• What is Strategic Management?
• The Characteristics of Strategic Decisions
2. Strategy: Introduction, Levels and Concepts
• What is strategy-background
• Planned strategies: the rational model
• Crafting emergent strategies
• Other approaches to strategy
• Strategy and structure
• Levels of strategy
• Concepts in established and emergent thinking in strategic management
• The transaction cost approach
• Mission
• Goals, aims and objectives
• Implementation
3. General and Competitive environment
• Relating the organization to its environment
• The political and legal environment
• The economic environment
• The social and cultural environment
• The technological environment
• Stakeholder goals and objectives
• The competitive advantage of a nation's industries: Porter's diamond
• Competitor analysis
• Accounting for competitors
• Sources, availability and quality of a data for environmental analysis
• Information for planning and control
• Environmental information and analysis
• The competitive environment: the five forces
• Competitive strategies
• Corporate appraisal (SWOT Analysis)
PART - B WEIGHTAGE 15%
Interacting With The Competitive Environment
4. Business strategy and strategy development
• Strategic planning
• Strategic planning: the rational model
• Less formal strategic planning
• Strategy lenses
• Environmental complexity and organizations
• Resource-based strategy
• Management accounting and business strategy
• Director's strategic roles and responsibilities
5. Stakeholders and corporate objectives
• Mission, goals and strategy
• Business goals and objectives
• The short term and long term
• Stakeholder management
• Business ethics
• Corporate social responsibility and sustainability
• Not-for-profit organizations
• The public sector
PART - C WEIGHTAGE 45%
Strategy Development And Strategic Options
6. Strategic decision making
• Relating the organization to its environment
• Environmental information and analysis
• Gap analysis
• Forecasting
• Scenario planning
• Foresight
• Game theory
• Strategic intelligence
7. Resource audit
• The position audit
• Resources and limiting factors
• Converting resources: the value chain
• The supply chain
• Outputs: the product portfolio
• New products and innovation
• Benchmarking
8. Generic strategies
• Factors affecting strategic options
• Generic competitive strategic
• Using the value chain in competitive strategyv
• Pricing and competition
9. Directions and methods of growth
• Product-market strategy: direction of growth
• Methods of growth
• Organic growth and in-house innovation
• Mergers and acquisitions
• Joint ventures and strategic alliances
• Divestment and rationalization
• Public and non-for-profit sectors
10. Evaluating strategic options
• Evaluating strategic options
• Strategic management accounting, DCF and investment appraisal
• Risk and cost behavior
• Decision techniques
11. Strategic marketing
• Marketing
• Marketing: products, customers and segmentation
• Customer relationship marketing and loyalty
• Reviewing the customer portfolio
• Databases and marketing
• E-marketing
12. Information systems and strategy
• Strategic information system
• Information strategy
• Information sources and management
• Information for planning and control
• Knowledge management
• Databases and models
• E-commerce
• Web 2.0 technologies and business strategy
• IT department
13. Issues in strategic management
• Managing projects
• Lean systems
• Re-engineering and innovation
• Organisation structure
PART - D WEIGHTAGE 10%
Change Management
14. Organizational change
• Introduction to change management
• Triggers for organsational change
• Stage models of change
• Other models of managing change
• Force field analysis
• Managing resistance to change
15. Implementing change
• Types of change
• The context of change
• Culture and change
• Styles of change management
• Why change succeeds or fails
• Change and the individual
• Leading change
• Group formation and its impact on change
• Business ethics and change management
• Change in practice
• Change management and strategy implementation
PART - E WEIGHTAGE 5%
Implementing Strategic Plans
16. Strategic control
• Planning and control
• Inflation and NPVs
• Using contribution margin as a measure of performance
• Divisional performance: return on investment (ROI)
• Divisional performance: residual income (RI)
• Comparing profit centre performance
• Inter-firm comparisons and performance ratios
• Achieving success for the shareholder
• International subsidiaries
PART - F WEIGHTAGE 10%
Risk Management
17 Risk Management
• Introduction to risk
• Methods of measuring, assessing and controlling risks
• Evaluation of risk management strategies, assessing and managing risks
• Risk Management Control and Evaluation
• Management of Financial Risks
• Credit/Counterparty risk, Market risk, Operational risk, Transaction risk, interest rate and other risks
• Case Study and Risk Management System of a Limited Company/Corporation
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