Page 12 - CMA Journal (Jan-Feb 2024)

E XCLUS I VE I N TERV I EW

Exclusive Interview

Mr. Muhammad Ali Tabba

Chief Executive Officer,

Lucky Cement Limited

Several economic issues have

tested the resilience of the Pakistani

manufacturing industry. Currency

fluctuations, inflation, energy shortages,

and regulatory uncertainties have been

persistent challenges

ICMA: How has the Pakistani manufacturing sector coped regulatory uncertainties have been persistent challenges.

with economic fluctuations inrecentyears,andarewestill These factors affect production costs, pricing strategies,

experiencing theconsequences ofthepandemic? and overall competitiveness. Additionally, the industry is

sensitive to global economic conditions, impacting export-

Muhammad Ali Tabba: The Pakistani manufacturing sector oriented businesses. Enhancing resilience requires a

has faced its share of challenges in recent years, including collaborative effort between the government and industry

economic fluctuations and the impact of the global

stakeholders to address these systemic issues and create a

pandemic. Initially, the sector experienced disruptions in
conducive environment forsustainable growth.

the supply chain, workforce shortages, and decreased
consumer demand. However, resilient adaptation ICMA: How does Lucky Cement ensure sustainability and

strategies, such as embracing digitalization, improving adaptability in the face of rapid technological

operational efficiency, and diversifying markets, have advancements impacting themanufacturing sector?

helped mitigate the consequences. While some challenges
Muhammad Ali Tabba: Lucky Cement maintains

persist, the manufacturing sector is gradually recovering, sustainability and adaptability through continuous

and lessons learned during the pandemic are fostering a innovation and strategic investments. The company

more agile andresilient manufacturing landscape.

embraces cutting-edge technologies in cement
ICMA: What specific economic issues have posed manufacturing. These technologies enhance efficiency,

challenges for the resilience of the Pakistani reduce environmental impact, and ensure compliance with

manufacturing industry? evolving industry standards. Lucky Cement also prioritizes

sustainability through responsible sourcing of raw

Muhammad Ali Tabba: Several economic issues have tested materials, energy efficiency measures, and community

the resilience of the Pakistani manufacturing industry.

engagement, fostering long-term resilience in a dynamic
Currency fluctuations, inflation, energy shortages, and

business environment.

10 ICMA’s CharteredManagement Accountant,Jan-Feb2024