Page 20 - CMA Journal (Nov-Dec 2024)

ICMA: How is NETSOL driving digital transformation multi-company, multi-asset, multi-lingual, multi-
to modernize accounting practices? distributor, and multi-manufacturer environments. This
solution fully automates the nancing and leasing
Salim Ghauri: Our commitment to digital transformation process for companies of all sizes, including those with
extends beyond technology implementation. We o er multi-billion-dollar portfolios.
comprehensive digital consulting services, crafting
strategies that incorporate AI, cybersecurity, and agile ICMA: How does NETSOL’s backend integration
project management. By leveraging AI tools, automation, optimize accounting work ows and resource
predictive analytics, and reskilling, we enhance e ciency management? digital technologies, businesses can streamline
and productivity for our clients. operations, improve e ciency, and reduce costs, leading
Salim Ghauri: Our solutions are designed to ensure to increased productivity and pro tability. For instance,
ICMA: How do your solutions, like NFS Digital and seamless nancial data ow across various systems, adopting e-commerce platforms allows companies to
Ascent, enhance automation and streamline nancial eliminating manual data entry and reducing the risk of ICMA: How does NETSOL leverage innovation to reach a broader customer base—both domestically and
reporting? errors. This integration provides a uni ed view of address key challenges in digital accounting? internationally—thereby expanding market access and
nancial information, enabling more accurate and timely revenue streams.
Salim Ghauri: At NETSOL, our solutions, including NFS reporting. Salim Ghauri: At NETSOL, we are committed to
Ascent® and NFS Digital, are designed to enhance leveraging innovation to address key challenges in
automation and streamline nancial reporting for our digital accounting, ensuring our clients stay at the
clients. NFS Ascent® covers the entire nance and leasing forefront of technological advancements. Our
cycle, from quotation origination to contract approach integrates advanced technologies such as
settlements, and supports multinational, arti cial intelligence (AI), machine learning (ML), and
blockchain to enhance accuracy, e ciency, and
security in nancial processes.
Our Transcend™ Platform exempli es this commitment
by o ering an AI-powered digital retail and asset nance
solution tailored for automotive and equipment OEMs,
auto captives, commercial lenders, dealers, brokers, and
nancial institutions. This platform automates and
optimizes every step—from sales and originations to
servicing—leveraging AI and ML to provide predictive
insights and smarter decision-making.
ICMA: Why is digital transformation important for
Pakistan’s nancial and business sectors?
“ Salim Ghauri: Digital transformation is pivotal to ICMA: How is NETSOL utilizing AI and advanced
Digital transformation is pivotal to advancing
technologies to reshape nancial operations?
Pakistan's financial and business sectors, offering
advancing Pakistan's nancial and business sectors,
numerous benefits that drive economic growth o ering numerous bene ts that drive economic growth Salim Ghauri: At NETSOL, we harness the power of
arti cial intelligence (AI) and advanced technologies to
and enhance global competitiveness. By integrating
and enhance global competitiveness. By revolutionize nancial operations, delivering innovative
solutions that enhance e ciency, accuracy, and
integrating digital technologies, businesses can customer experience.
streamline operations, improve efficiency, and Our Transcend™ Platform exempli es this commitment
by providing an AI-driven uni ed ecosystem that
reduce costs, leading to increased productivity automates and optimizes every stage of the nance and

and profitability “ leasing process—from sales and originations to
servicing. By leveraging AI and machine learning (ML),
Transcend o ers predictive insights and smarter
decision-making capabilities, enabling our clients to stay
Mr. Salim Ghauri ahead in a competitive market.

Founder & CEO The Editorial Board thanks Mr. Salim Ghauri, Founder & CEO,
NETSOL Technologies Ltd. for sparing from his precious time to give
NETSOL Technologies Ltd. exclusive interview for Chartered Management Accountant Journal.

ICMA’s Chartered Management Accountant, Jan-Feb 2025
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