Page 47 - CMA Journal (Mar-Apr 2026)

agriculture and livestock farming. The problems include vegetables) in coordination with the community.
small holdings, shortage of capital and water scarcity.
n Dairy Farming: Production of milk and other dairy
Potential includes 1.9 million acres arable land, 2.0
products.
million jobless youth, 3.5 million MAF surface run-off
water and best suited space to build mini dams at every n Goat Farming: Raising of goats and production of meat
2 km to store the surface run-off water for agriculture and by-products.
and livestock rearing. n Rearing of Livestock: Raising cattle and heifers.

When Potohar Plateau observes the timely rains, the n Poultry Farming: Poultry farming and poultry products.
overall production of wheat becomes marginally
n Vegetable Farming: Production of vegetables and
surplus, enabling Pakistan to avoid imports. The wheat
extended products.
production can be made sustainable if this model is
applied in this special region. This region experiences n Ostrich Farming: Production of ostrich meat and its by-
very few natural disasters of mild intensity. products.

n Fish Farming: Fisheries.
CEEMAP-Potohar Agriculture Model: To consolidate the
total small holdings of the village community into a single n Extended Products: Making, baking, manufacturing,
unit to produce economies of scale in production. Individual preparing or processing extended and by-products
cultivation increases costs beyond the value of produce. The (depicted below) from surplus produce or otherwise.
basic pillars of the model are a foundation of village
n Cluster Marketing: Selling all products in the market as
community, a single unit of land, a mini dam, a dairy farm, a an off-farm activity to ensure 100% community payback
biogas plant, and livestock and other farming activities. A
and to save them from exploitation as individual sellers.
complete cluster farming concept is implemented where all
members of the village community will be involved in both Private companies or individuals can use the space of the
on-farm and off-farm activities. This model will not only village community for any of the businesses as per the
ensure food availability but also help increase the income of formula given above.
all individuals to uplift their socioeconomic status.
The CEEMAP management and community will jointly
produce crops, vegetables, livestock and extended products. About the Author: Mr. Mazhar Mahmood is a Fellow Member of
This relates to different businesses run by a foundation and ICMA and CEO at Mazhar Mahmood & Company in Rawalpindi. He
other commercial companies or individuals under the aegis is an Official Trainer of SMEDA for Business Development and a
Consultant at PIPS (Parliament House) for commentary on the
of the foundation. Major activities are given hereunder:
performance of the outgoing year and Annual Budget. He has
served as GM (Finance) in a business group and as Zonal Head of
n Self-Sustained Foundation: Growing agricultural
Accounts at Muller & Phipps Pakistan (Pvt) Ltd.
produce (wheat, maize, pulses, groundnut and
ICMA’s Chartered Management Accountant, Mar-Apr 2026 45