Page 76 - CMA Journal (May-June 2025)

Articles Section Articles Section
Organizational Buoyancy and

Sustainable Development Goals (SDGs)

Role of MNCs in Promoting SDGs Organizational
Buoyancy and
Multinational companies can boost sustainable
development in fast-growing countries with Sustainability
sustainability issues through their global reach, inputs,
Agile organizations can
and technology. In emerging economies, Multinational
resist, adapt to, and recover
Companies boost the growth of local economies. These
from disturbances while
firms create jobs, transfer technology, and build capacity.
preserving operational
Multinational companies can improve infrastructure,
continuity and long-term
industry, and compensation. Studying their function can
goals. Risk resistance,
help us understand how these entities can align their
adaptation, and recovery Mobeen Aslam Butt, FCMA
business goals with SDGs like "Decent Work and
make Buoyancy an agile Financial Analyst in
Economic Growth" (SDG 8) and "Industry, Innovation, and
characteristic that helps the Financial Sector
Infrastructure" (SDG 9), especially in emerging
organizations survive in
economies with distorted and abrupt growth patterns.
turbulent contexts. Firms use it to protect assets,
Rapid industrialization in many countries harms the maximize input allocation, and capitalize on crisis
environment. Multinational Companies emit carbon, opportunities. Multidimensional Buoyancy
pollute, and deplete resources in manufacturing, energy, measurements include physical and intangible inputs,
and agriculture. Environmental stewardship can be flexible input management, recovery skills, profitability,
improved by understanding how they encourage and asset expansion. It encourages agile businesses to
"Responsible Consumption and Production" (SDG 12) exceed environmental and social norms.
and "Climate Action" (SDG 13). Multinational Companies
Agile companies may invest in green technology and
may pioneer green practices, sustainable sourcing, and
employee well-being to meet SDGs like climate action
environmental innovations that benefit local ecosystems
and social inclusion. Input-intensive Buoyancy strategy
and the global community due to their worldwide reach
adjustments may induce inefficiencies, underlining the
and smart technology.
need for careful input management. Organizational
Income disparity, quality of education, and healthcare Buoyancy, a multidimensional construct, helps firms
afflict developing nations like Pakistan. CSR, local overcome risks and contribute to firm performance,
government collaborations, and community determining corporate sustainability results.
development can help Multinational Companies achieve
Businesses are vital to the UN's 2015 SDG framework for
"No Poverty" (SDG 1), "Quality Education" (SDG 4), and
global sustainability. Research suggests businesses can
"Gender Equality" (SDG 5). Studying Multinational
adapt to the SDGs. The UN Sustainable Development
Companies in these areas can reveal how their business
Goals make sustainability a global priority. These aims
methods reduce social inequality, enhance living
prioritize environmental sustainability, social inclusion,
conditions, and promote inclusive growth. Technical
and economic growth. Corporations are increasingly
breakthroughs by Multinational Companies in these
important economic factors in achieving these goals.
countries can affect SDGs 7 and 9 on innovation,
Policies, stakeholders, and researchers are interested in
infrastructure, and energy. Multinational Companies can
companies' firm performance, which evaluates their 17
demonstrate how renewable energy, healthcare, and
SDG alignment. This move indicates a rising realization
agriculture can sustainably tackle local issues. China's
that business responsibility extends beyond profit to
Multinational Company-backed sustainable energy push
sustainability.
has shown how multinationals can collaborate with local
policies to achieve the SDGs. Innovation, Strategic Change, and Buoyancy
In conclusion, Multinational Companies' SDG promotion Corporate SDG activities need Buoyancy—i.e., the ability
in developing nations like Pakistan is essential to to withstand and adapt to external shocks. Climate
understanding how global corporate strategies can change, geopolitical instability, and input shortages risk
address local sustainability issues. It helps politicians, firms' settings. Agile businesses adapt and recover from
corporations, and communities create inclusive, crises using internal and external inputs.
sustainable growth synergies.
74 ICMA’s Chartered Management Accountant, May-June 2025