Page 72 - CMA Journal (July-August 2025)

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75% use data analytics for key business functions

Analytics is widely applied across organizations in In which area is data analytics currently
Pakistan, with 75% of respondents using it for key used in your organization?
business functions such as financial planning and
Financial planning 25%
forecasting (25%), operational efficiency (19%), ĂŶĚ ĨŽƌĞĐĂƐƟŶŐ
Cr
edi
Credit risk k
customer insights (16%), and regulatory compliance asses ssmen k t 7%
e
s
e
ment
s
asses
se
(15%). Smaller uses include credit risk (7%), portfolio K KƉ Ğ Ă Ɵ Ăů Ğ Ğ Ğ Ğ Ğ ĸĐŝĞŶ ĐLJ LJ ĂŶĚ Ě Ě
ĸŝ
KƉĞƌ
KƉĞƌĂƟŽŶĂů ĞĞŽŶĂů ĞĸĐŝĞŶ
Ŷ
ĸĐŝĞ
ĸĐŝĞ
Ăů
ĐLJ ĂŶĚ
ŵ
ŵĞŶ
ƐƐ ŝŵƉƌ
ƐƐ
ƌŽ
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Ɖ
ƉƌŽĐĞĞŽĐĞƐĞƐƐ ŝŵƉƌŽ Žǀ ǀ ŵ ĞŶ ƚ 19%
management (7%), product rollout (6%), and fraud
Ă
ƚ
ZĞŐƵůĂƚŽƌLJ ƌƌĞĞƉŽƌƟŶŐ 15%
ŐƵůĂ
Ž
Ž
ĞƉŽ
ƌLJ
ĞƉŽƌ
Ŷ
ĞƉŽƌƟŶŐ
Ğ
detection (5%). ĂŶĚ Đ ŽŵƉůŝĂŶĐĞ
Ě
ŵƉůŝĂŶĐĞ
ŵƉůŝĂŶĐĞ
ĂŶĚ ĐŽŵƉůŝĂŶĐĞ
ĂƵĚ ĚĞƚ
Ğ
&ƌĂƵĚ ĚĞƚĞĐƟŽƟŽŶ 5%
ƌ
Đ
ĂŶĚ D D>
ƵƐƚŽŵĞƌ ĂŶĂůLJƟĐƐƐ 16%
ĂŶĚ ƐĞŐŵĞŶƚĂƟŽŶ Ŷ
Investment and 7%
ƉŽƌƞŽůŝŽ ŵĂŶĂŐĞŵĞŶƚ ƚ ƚ
ŵĞ
ŵĞŶ
ŝŽ ŵĂŶ
ů
ŵĂŶĂŐ
ĂŐ
ĞŵĞŶ
ƉŽƌ
ƉŽƌƞ
ƞŽ
Ğ
ŽůŝŽ
ch
At launch phase//
At l a u nch ph ase /
hŶĚĞƌ ŝŶŝƟĂů ƌ
ŽůůŽƵƚ
hŶĚĞƌ ŝŶŝƟĂů ƌŽůůŽƵƚ 6%
72% report a positive impact of analytics on organizational performance
What has been the overall impact of data analytics
on your organization’s performance?
impr
o
t
o
o
t
ov
ov
t
or impr
e
v
mpr
v
r
impr
o
High – mamajor improvemenntt 27% 72% of respondents said analytics
men
in in re s sultss moderately (45%) as well as strongly (27%)
u
in
t
l
t
t
t
d
er
er
e – su
a
e –
a
a
a
e –
Modderate – su r 45% supports key functions, showing a positive
upportsorts
Mod
upports
Ĩ
Ĩ
Ĩ
Ƶ
ŬĞ
ŬĞLJ Ĩ
Ƶ
Ŭ ŬĞ
ƟŽ
Ɵ
ĐƟŽ
Đ
LJ
Ĩ
Ĩ
LJ
Ɵ
Ƶ
Ƶ
Ƶ
ŬĞ LJ LJĨĨƵŶĐƟŽŶƐƐĐƟŽŶƐ impact on the organizational performance.
Ɵůů
ŝƚĞĚ ʹ ƐƟůů
Ě
Ɵ
>ŝŵŝƚ ƚ Ğ ĚʹƐ Ɵ ů ů 19% Around 19% participants said the impact is
Ő
Ă
Ŷ ĞĂƌůLJ ƐƚĂŐĞƐƐ
Ğ
ŶĞ
ŝŶ ĞĂƌůLJ Ɛ ƚ Ă ŐĞ still limited, whereas 4% saw no impact, and
ŶŽ
EŽŶĞ ʹ ŶŽ ŶŽƟĐĞĂďůĞ 4% 5% were unsure.
ĂďůĞ
ŝŵƉĂĐƚĂĐƚ
Not 5%
ot
sure
71% say data analytics is essential for future growth
How important is data analytics for the future of
71% of respondents said data Pakistan’s financial and corporate sectors?
analytics is very important for

LJ
ĐĂ
Ɵ
Ɖ
organizational growth. Another ƌŝƟĐĂůůLJ ŝŵƉŽƌƚĂŶĂŶƚ ƚ ʹ 71%
ŶƟ
Ž
ǁƚŚ
Žǁ
ƟĂů Ĩ
ů
Ž
ƟĂ
ǁƚŚ
ƚŚ
ƐƐ
Ś
Ś
Ś
Ğ
ƐƐĞŶ
25% said it is important to stay ĞƐƐĞŶƟĂů ĨŽƌ ŐƌŽǁƚŚ
a
a
ort
ort
ed
ed

ed
ded
–
t
n
n

t
competitive, 3% said it is Important – neeeeded 25%
ƚŽ
somewhat important, and 1% said ƚŽ ƐƚĂLJ ĐŽŵƉĞƟƟƟǀĞ
it is not very important. Somewhat important –– 3%
e
ome
So
ome
useful in certain areass
Not very 1%
important
70 ICMA’s Chartered Management Accountant, Jul-Aug 2025