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1. Organization
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• Form of Organization
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• Types of Not-for-Profit Organization
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• Stakeholders Role in setting Organization Goals
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• Goal comparison between Managers and Shareholders
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• Issues related to Principle Agent
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2. Return to Shareholders
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• Return on Short Run Measures
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• Return on Long Run Measures
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• Risk and Return- the required rate
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• Impact of Financial Performance on Share Prices
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3. Demand & Supply Analysis
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• Definition of Market
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• Demand Curve
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• Supply Curve
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• Formation of Equilibrium price
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• Momentary, Short Run and Long Run Equilibrium Price
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4. Price Elasticity
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• Calculation of Price Elasticity of Demand
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• Impact of Price Elasticity of Demand
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• Influences on Price Elasticity of Demand
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• Calculation of Price Elasticity of Supply
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• Influences on Price Elasticity of Supply
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5. Price Instability and Government Measures
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• Reasons for Price Instability in Markets for Primary Goods
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• Implications of Price Instability for Producer Incomes and Supply
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• Price Stabilization Policies
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• Minimum and Maximum Pricing Policies in Good Markets
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• Minimum and Maximum Pricing Policies in Factor Markets
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6. Cost Behavior
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• Types of Cost
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• Short Run Cost Behaviour
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• Long Run Cost Behaviour
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• Impact of Long Run Costs on Industry Structure
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7. Profit Maximization
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• Cost Volume Profit Analysis
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• Profit Maximization- Graphical Approach
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• Profit Maximization- Numerical Approach
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• Influence of e-business on Cost and Market Behavior
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• Influence of Globalization on Cost and Market Behavior
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8. Competition, Market Effects and Government Measures
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• Methods of Business Integration
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• Measures of Market Competition and Concentration
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• Effects of Monopoly and Collusive Practices
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• Competition Policy
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• Nature of Externalities
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• Government Measures to deal with Externalities
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