Fundamentals of Effective Business Communication
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1. Introduction
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• Role of communication
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• Defining and classifying communication
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• Purpose of communication
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• Process of communication
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• Components of communication
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• Characteristics of successful communication
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• Barriers to communication
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2. Communication in Organization
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• Communication structure
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• Formal Communication network
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• Informal communication network
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• Importance of communication in management
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3. Oral Communication
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• What is oral Communication
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• Principles of successful oral communication
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• What is conversation control
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• Two sides of effective oral communication
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• Effective listening
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• Non – verbal communication
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4. Interpersonal Communication (IPC)
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• Componential
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• Developmental & Relational definitions
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• Purposes of IPC
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• Universals of IPC
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• Axioms of IPC
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• IPC barriers
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5. Written Communication
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• Purpose of writing • Clarity in writing
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• Principles of effective writing: Seven C’s of effective communication
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• Steps of writing process: The 3X3 writing process for
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• Business communication: Pre writing – Writing – Revising – Specific writing‐ features
– coherence – electronic writing process.
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