Strategy Development And Strategic Options |
6. Strategic decision making |
• Relating the organization to its environment |
• Environmental information and analysis |
• Gap analysis |
• Forecasting |
• Scenario planning |
• Foresight |
• Game theory |
• Strategic intelligence |
7. Resource audit |
• The position audit |
• Resources and limiting factors |
• Converting resources: the value chain |
• The supply chain |
• Outputs: the product portfolio |
• New products and innovation |
• Benchmarking |
8. Generic strategies |
• Factors affecting strategic options |
• Generic competitive strategic |
• Using the value chain in competitive strategyv
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• Pricing and competition |
9. Directions and methods of growth |
• Product-market strategy: direction of growth |
• Methods of growth |
• Organic growth and in-house innovation |
• Mergers and acquisitions |
• Joint ventures and strategic alliances |
• Divestment and rationalization |
• Public and non-for-profit sectors |
10. Evaluating strategic options |
• Evaluating strategic options |
• Strategic management accounting, DCF and investment appraisal |
• Risk and cost behavior |
• Decision techniques |
11. Strategic marketing |
• Marketing |
• Marketing: products, customers and segmentation |
• Customer relationship marketing and loyalty |
• Reviewing the customer portfolio |
• Databases and marketing |
• E-marketing |
12. Information systems and strategy |
• Strategic information system |
• Information strategy |
• Information sources and management |
• Information for planning and control |
• Knowledge management |
• Databases and models |
• E-commerce |
• Web 2.0 technologies and business strategy |
• IT department |
13. Issues in strategic management |
• Managing projects |
• Lean systems |
• Re-engineering and innovation |
• Organisation structure |